Ring Verity vs Voco
Voco (Voco Digitals Ltd, Middlesbrough, incorporated January 2026) answers phone, WhatsApp, email and web chat with one assistant, bills by the second, and lets you set a spend cap. Of the new entrants it is the closest to Verity on features. Ring Verity is from £79 a month for 60 answered calls, a British voice trained on 62 trade scripts, booking into your real diary, transfers with a whisper and a text to both sides, and you can hear her in your browser before you spend anything. Everything in the Voco column is from vocohq.co.uk on 4 October 2026; if it has changed, tell us.
| Ring Verity | Voco | |
|---|---|---|
| Price | From £79 a month, published | Pay as you go 29p a minute with no monthly fee, or Starter £49, Professional £149, Business £249 a month |
| Included | 60, 80, 120 or 250 answered calls | 175, 550, 914 minutes |
| Over the allowance | 60p a call | 28p (Starter), 27p (Professional and Business) a minute, billed by the second, up to a cap you set |
| Setup fee | None on single-site plans; Groups have one-off onboarding | Free |
| Trial and contract | 7 days free, no card, 10 answered calls, on your own number; no contract, cancel any time | Not shown; month to month, no contract |
| Built for | UK trades and small service firms, 62 trade scripts | UK small businesses: plumbers, electricians, HVAC, locksmiths, plus clinics and agents |
| Voice | British, trade vocabulary, UK postcodes read back letter by letter | Not stated |
| Books appointments | Yes, into your real free slots, never double-books | Yes, Google, Outlook, Apple, Cal.com, or by SMS link |
| Transfers to a person | Yes, to you with a whisper, only in your hours | Yes, urgent calls to the owner |
| Texts the caller | Yes, texts the caller and you after every call | Yes, reminders and follow-ups |
| Missed-call text-back and chat | Yes, missed-call text-back and web chat share one memory with the phone line | WhatsApp, email and chat on the same assistant |
| Remembers returning callers | Yes, greets returning callers by name and picks up the job | Not stated |
| Safety lines for emergencies | Yes, gas, flood, electrics, lock-out | Not stated |
| Your number | Keep your number; divert on no answer; office phone systems supported | Not stated |
| Try it without signing up | Yes, in your browser on the home page, say your trade | Not stated |
| Data | UK data residency, GDPR pack on the site, recording off by default | UK company; hosting not stated |
| Right choice if | You want plans from £79 for 60 answered calls, extra calls at 60p, and a demo you can try in your browser | You want WhatsApp and email handled by the same assistant and a spend cap you set yourself |
Where a cell says "Not stated", the feature is not described on vocohq.co.uk; it may exist. We only print what the page says. Prices ex VAT where the site says so.
Questions people ask
Is Ring Verity cheaper than Voco?
Ring Verity starts at £79 a month for 60 answered calls, then £99 for 80, £149 for 120 and £249 for 250, with extra calls at 60p each. Voco: Pay as you go 29p a minute with no monthly fee, or Starter £49, Professional £149, Business £249 a month, with 175, 550, 914 minutes included. Which is cheaper depends on how many calls you take; the table on this page shows both so you can work it out for your own firm.
What does Ring Verity do that Voco does not?
As stated on vocohq.co.uk on 4 October 2026: 175 minutes at £49 then 28p a minute, so 1,000 minutes is about £270; one Trustpilot review; no demo line; no trade-specific safety lines stated. Ring Verity has a British voice with trade vocabulary, books into your real free slots, transfers to you with a whisper, texts both sides, remembers returning callers and knows the safety line for your trade. If vocohq.co.uk has changed since, tell us and we will update this page.
When is Voco the better choice?
You want WhatsApp and email handled by the same assistant and a spend cap you set yourself. Ring Verity is the better choice if you want plans from £79 for 60 answered calls, extra calls at 60p, and a demo you can try in your browser.
Other comparisons
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Hear the difference
Talk to Verity in your browser, tell her which business to be, and give her a job. Then read your trade’s page or get started.