Ring Verity vs Grip (gripai.co.uk)
Grip AI Ltd is a Poole company incorporated in July 2026 with pages for 24 trades. It bills per answered call, 75 calls for £49, routes urgent calls to you, and texts you the lead. Booking is a £5.99 add-on. Ring Verity is from £79 a month for 60 answered calls, a British voice trained on 62 trade scripts, booking into your real diary, transfers with a whisper and a text to both sides, and you can hear her in your browser before you spend anything. Everything in the Grip column is from gripai.co.uk on 4 October 2026; if it has changed, tell us.
| Ring Verity | Grip (gripai.co.uk) | |
|---|---|---|
| Price | From £79 a month, published | Starter £49, Pro £99, Pro+ £149 a month |
| Included | 60, 80, 120 or 250 answered calls | 75, 175, 250 answered calls |
| Over the allowance | 60p a call | 50p a call |
| Setup fee | None on single-site plans; Groups have one-off onboarding | None |
| Trial and contract | 7 days free, no card, 10 answered calls, on your own number; no contract, cancel any time | 3 days free; cancel any time |
| Built for | UK trades and small service firms, 62 trade scripts | 24 trade categories: plumbers, electricians, builders, gas engineers, roofers, locksmiths, gardeners and more |
| Voice | British, trade vocabulary, UK postcodes read back letter by letter | Not stated |
| Books appointments | Yes, into your real free slots, never double-books | £5.99-a-month add-on on Starter and Pro; included on Pro+ |
| Transfers to a person | Yes, to you with a whisper, only in your hours | Yes, urgent calls routed to the owner |
| Texts the caller | Yes, texts the caller and you after every call | Not stated (texts the lead to you) |
| Missed-call text-back and chat | Yes, missed-call text-back and web chat share one memory with the phone line | Not stated |
| Remembers returning callers | Yes, greets returning callers by name and picks up the job | Not stated |
| Safety lines for emergencies | Yes, gas, flood, electrics, lock-out | Not stated |
| Your number | Keep your number; divert on no answer; office phone systems supported | Not stated |
| Try it without signing up | Yes, in your browser on the home page, say your trade | Not stated |
| Data | UK data residency, GDPR pack on the site, recording off by default | UK company 17366923; hosting not stated |
| Right choice if | You want booking included, a text to the customer, and a plan that goes up to 250 answered calls | You take under 75 calls a month and want a per-call price |
Where a cell says "Not stated", the feature is not described on gripai.co.uk; it may exist. We only print what the page says. Prices ex VAT where the site says so.
Questions people ask
Is Ring Verity cheaper than Grip?
Ring Verity starts at £79 a month for 60 answered calls, then £99 for 80, £149 for 120 and £249 for 250, with extra calls at 60p each. Grip: Starter £49, Pro £99, Pro+ £149 a month, with 75, 175, 250 answered calls included. Which is cheaper depends on how many calls you take; the table on this page shows both so you can work it out for your own firm.
What does Ring Verity do that Grip does not?
As stated on gripai.co.uk on 4 October 2026: Billed per answered call, 50p each over 75; booking is an add-on; incorporated July 2026 with no reviews; no text to the caller stated. Ring Verity has a British voice with trade vocabulary, books into your real free slots, transfers to you with a whisper, texts both sides, remembers returning callers and knows the safety line for your trade. If gripai.co.uk has changed since, tell us and we will update this page.
When is Grip the better choice?
You take under 75 calls a month and want a per-call price. Ring Verity is the better choice if you want booking included, a text to the customer, and a plan that goes up to 250 answered calls.
Other comparisons
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Hear the difference
Talk to Verity in your browser, tell her which business to be, and give her a job. Then read your trade’s page or get started.