Ring Verity vs Clara (heyitsclara.com)
Clara is made by 44pixels Ltd, a Milton Keynes company incorporated in 2024, and sold in US dollars with a US phone number on the site. Unlimited answered calls from $39.99; transfers and text follow-ups on the $69.99 tier. Ring Verity is from £79 a month for 60 answered calls, a British voice trained on 62 trade scripts, booking into your real diary, transfers with a whisper and a text to both sides, and you can hear her in your browser before you spend anything. Everything in the Clara column is from heyitsclara.com on 4 October 2026; if it has changed, tell us.
| Ring Verity | Clara (heyitsclara.com) | |
|---|---|---|
| Price | From £79 a month, published | $39.99 a month ($399 a year); Pro $69.99 |
| Included | 60, 80, 120 or 250 answered calls | Unlimited answered calls |
| Over the allowance | 60p a call | None |
| Setup fee | None on single-site plans; Groups have one-off onboarding | Not shown |
| Trial and contract | 7 days free, no card, 10 answered calls, on your own number; no contract, cancel any time | 7 days free; cancel any time |
| Built for | UK trades and small service firms, 62 trade scripts | Small businesses; a tradespeople listicle but no trade pages |
| Voice | British, trade vocabulary, UK postcodes read back letter by letter | Not stated |
| Books appointments | Yes, into your real free slots, never double-books | Not clearly stated ("shared inquiries and calendar" on Pro) |
| Transfers to a person | Yes, to you with a whisper, only in your hours | Yes, live transfers on Pro ($69.99) |
| Texts the caller | Yes, texts the caller and you after every call | Yes, automated text follow-ups on Pro ($69.99) |
| Missed-call text-back and chat | Yes, missed-call text-back and web chat share one memory with the phone line | Not stated |
| Remembers returning callers | Yes, greets returning callers by name and picks up the job | Not stated |
| Safety lines for emergencies | Yes, gas, flood, electrics, lock-out | Not stated |
| Your number | Keep your number; divert on no answer; office phone systems supported | Not stated |
| Try it without signing up | Yes, in your browser on the home page, say your trade | Not stated |
| Data | UK data residency, GDPR pack on the site, recording off by default | UK company; hosting not stated |
| Right choice if | You want trade scripts, booking and a text to the customer on the entry plan, in pounds | You want unlimited answered calls at the lowest dollar price |
Where a cell says "Not stated", the feature is not described on heyitsclara.com; it may exist. We only print what the page says. Prices ex VAT where the site says so.
Questions people ask
Is Ring Verity cheaper than Clara?
Ring Verity starts at £79 a month for 60 answered calls, then £99 for 80, £149 for 120 and £249 for 250, with extra calls at 60p each. Clara: $39.99 a month ($399 a year); Pro $69.99, with unlimited answered calls included. Which is cheaper depends on how many calls you take; the table on this page shows both so you can work it out for your own firm.
What does Ring Verity do that Clara does not?
As stated on heyitsclara.com on 4 October 2026: Priced in dollars; transfers and texts need the $69.99 tier; no trade pages; one Trustpilot review. Ring Verity has a British voice with trade vocabulary, books into your real free slots, transfers to you with a whisper, texts both sides, remembers returning callers and knows the safety line for your trade. If heyitsclara.com has changed since, tell us and we will update this page.
When is Clara the better choice?
You want unlimited answered calls at the lowest dollar price. Ring Verity is the better choice if you want trade scripts, booking and a text to the customer on the entry plan, in pounds.
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Hear the difference
Talk to Verity in your browser, tell her which business to be, and give her a job. Then read your trade’s page or get started.